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 TouchdownShip  For more information and a full program outline, please click here

 TouchdownShip  To download an application form, please click here


 

PURPOSE

Spark Centre’s International Soft Landing Program, Touchdown, is focused on providing international companies from the tech and innovative space the opportunity to learn about doing business in Canada. Participants in the program will receive exposure to key areas including Marketing, Sales, Legal, Intellectual Property, Financial and Human Resources. Spark Centre is committed to providing the knowledge, connections and assets necessary for international companies to establish their business in Canada.

 

APPLICATION PERIOD

Applications are now open for Cohort 2- Touchdown One Week Program .
Deadline to apply – April 7, 2017
You will receive a formal response upon acceptance and directed to pay your $500 refundable deposit.
The one week program will commence on May 29th, 2017.

 

HOW TO APPLY

Applications will be opened based on capacity and will be assessed based on the mandatory entry criteria. Details on criteria and program restrictions are listed on the application form. To apply, please download and fill out out an application form and submit via email to Amanda Reynolds areynolds@sparkcentre.org

 

MARKETING MENTORSHIP

Understanding the key drivers for marketing in the Canadian business environment is essential and Spark Centre has designed the program as follows:

  • Dedicated time with a marketing advisor
  • Orientation to primary segments: Industry, Government & Academic
  • Visit with one representative from Industry, Government & Academic
  • Orientation to press, media and public relations
  • Orientation to web and traditional marketing methods
  • Help developing a Canadian marketing plan strategy document

 

SALES MENTORSHIP

Selling in Canada is unique, so understanding local customer buying techniques is essential. Spark Centre has designed the program as follows:

  • Dedicated time with a sales advisor
  • Orientation to primary segments: Industry, Government & Academic
  • Orientation to small, medium and large business selling
  • Visit with one representative from Industry, Government & Academic
  • Visit with one small and medium business representative
  • Help developing a Canadian sales strategy document
  • Help formulating a Canadian sales pitch and corporate deck

 

FINANCE MENTORSHIP

Canada has unique accounting and tax laws, which govern many aspects of doing business in Canada and a strong understanding of key approaches will help protect and provide risk mitigation plans.

  • Dedicated time with a financial advisor
  • Orientation to key financial areas, including:
    • Business types (proprietorship, partnership, incorporation)
    • Business income tax
    • Accounting practices and regulations
    • Orientation to funding techniques
    • Investment raising

 

LEGAL MENTORSHIP

Understanding legal, regulatory and business laws in Canada is essential to opening and starting a business in Canada. Spark Centre believes a strong understanding of key legal areas as well as tactical steps to set up in Canada are priority one.

  • Dedicated time with a Legal advisor
  • Orientation to key legal areas, including Incorporation and Immigration
  • Business Employee and Real Estate Law
  • Intellectual Property (patents)

 

HUMAN RESOURCE MENTORSHIP

Hiring and managing personnel in Canada has regulatory laws and Spark Centre believes a strong understanding of key approaches will help protect and build a talented work force.

  • Dedicated time with a Human Resources advisor
  • Human Resources regulations
  • Orientation to unions and non-union environments as well as salary market orientation
  • Human Resource service provider orientation
  • Orientation to key HR areas, including types – contractor, employee, part-time employee and Human resources practices

 

SPECIALIZED MENTORSHIP

Spark Centre will also bring in specialized mentorship based on soft landing company needs and uniqueness. Some of these include:

  • Export/Import
  • Immigrating Employees to Canada and Transfering business operations to Canada
  • Introductions to Canadian Banks
  • Labour Relations
  • Academic and Education
  • Canadian Market Statistics and Technology Practices

 

NETWORKING OPPORTUNITIES

Spark Centre will also provide additional networking opportunities including sessions at our local universities, colleges, business centres and governments.

The University of Ontario Institute of Technology, Canada’s only university that combines business and IT into one program. Durham College is one of the few experiential colleges boasting a “field to fork” culinary school, and one of Canada’s largest digital media programs with 1800 students.